What is the device you are using to read this? Is it your desktop, or your laptop? Chances are you are viewing this in cinema-size on your desktop, or high chances are that you are using your smart phone and thumbing it on the way to office.
When you check around to see the vibrant plethora of different devices in the market recently, it will not be surprising to understand that the trends show a high surge towards mobile use for internet browsing. The trend suggests that this use of mobiles is set for a huge rise in the recent future. Further, this user base is sure to topple the traditional desktop users very soon.
So what does this trend have in store for organizations?
Organizations need to understand that this change in the manner people consume information that is online, undoubtedly necessitates consideration in terms of engaging them by offering an enhanced experience for services and brands.
So what can be done to make this a reality?
Web design trends have a strange tendency of not staying for long. However, responsive web design is one trend that is sure to be an industry norm. This technology has slowly but surely gripped the industry; leading to professionals beginning to learn lessons from those who espoused it earlier. Many brands and business have transitioned from having different websites for smart phones, tablets and desktops to a single website approach.
Details regarding the immense possibilities and benefits rendered by responsive web design are viral over the internet; however, still brands are seen struggling to how effectively utilize these benefits to obtain better ROI. They engage professionals to resize browsers and immediately smiles start creeping on their faces. They rejoice thinking that their website has become mobile-friendly and their goals have been reached. However, they fail to understand that if responsive web design is not done correctly, they may in fact start losing their users and also money in the process. So let us now turn from these priceless benefits and also the misconceptions, to a more realistic explanation about how the responsive design will provide ways to generate better ROI.
Getting real to obtain ROI
Experts have different opinions about technology for years – experts in terms of different platforms. However, that is just what it is; it was for past years and we are here to check what works today and what will reap benefits tomorrow. The consumers are changing, with most of them using their smart phones as a primary browsing device. Here is where care needs to be taken. Do not make the mistake of assuming that you are completely aware of what consumers look for. The mobile site you develop needs to be meaningful and similar to the desktop version along with similar content level. It is primarily the matter of how you prioritize the content and optimize the layout.
People have concerns regarding slow loading websites if the content is on the higher end. However, when we consider a mobile friendly site, a full-featured and healthy content site works best to provide you high conversion rates. You need to set goals for loading speeds of pages. Experience plays a vital role here – experience of the developers to utilize best possible methods for making an impact on your project positively. Further, aspects such as fonts, colors etc. too play a vital role and impact the overall conversion rates.
The way ahead
As responsive design is a technology that is witnessing rise recently, the scope of scalability is high, thus extending your investment life. Though it is also true that some kind of moderate investments will be required to maintain the sites, most of the important work will already have been accomplished when you design the site wisely according to responsive design guidelines.
Remember that responsive web design is till now in the infancy stage and the future is extremely bright for this technology. Many exciting aspects can still come to light, thus increasing your scope to grab them and impact your revenues positively. With the web world transforming further into a base for user interfaces and services which are tied by these interfaces, leveraging such technology will enable organizations to integrate array of other back-end services and thus avail of better ROI.
Responsive design is no longer a trend, it has become a must have aspect. It renders users with a wonderfully optimized and amazing experience; irrespective of the device they use. This means that organizations adopting the responsive design will effectively be expanding their reach and thus accentuate their chance of engaging more and more consumers. The lasting nature provided by a responsive approach is valuable along with being cost effective; thus proving to be a huge plus with regards to ROI.
We at “esponsive” breathe responsive web design and can provide you with a bang on solution for elevating your ROI using this technique. So if you expect to have a chat with our experts, they will be more than glad to aid you. Connect with us here and check how your ROI accentuates.
